Dear English Class,
How are you? I'm fine. My favorite kind of pizza is pepperoni...what about you?
OBSERVATION 2:
I watched an ESPN Commercial endorsing their show "SportsCenter" (http://www.advertisementave.com/tv/ad.asp?u_player=mediaplayer&adid=693). In the commercial they show one of their own anchors', Scott Van Pelt, interaction with a famous basketball phenom, Carmello Anthony. The commercial uses the context of the scene to appeal to their audience using Logos, and Pathos.
The purpose of the commercial is to instill a relationship with its audience that the Sportscenter anchors know what they are talking about by implying that they work and associate with famous players everyday in the office.
What in the commercial proves that they hang out with famous athletes? Why did he come back so sweaty? why was he going to play basketball out back?
Sportscenter believes that if they are able to create a relationship with their audience that will make the audience more comfortable and trusting towards the program in general. They are building themselves up to be experts in the field of sports so that their audience will trust them over any regular sports program.
How can I make this better? Why does this interest me? What can i say that will be really riveting?
The ultimate purpose of the Sportscenter commercial by ESPN is to appeal to the audience's emotions by creating a playful joke, but at the same time appeal to the audience using Logos by proving that they are worthy of much respect in their field of knowledge because they associate with famous athletes in their office everyday.
You're welcome,
Tyler Blaser
1/22/2009
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Dear Tyler,
ReplyDeleteScrew your comments I'll do what I god damn well please. Nothing you say to me will make me change my thesis. Now that that's out of the way lolol here's what I think about yours. First of all you turned in the assignment late so major points off for you. Secondly, your commercial is like 15 seconds long, so I doubt you could find any good subject matter for a thesis. Therefore, it is no surprise that your thesis is a piece of garbage and when I read it, I felt myself get dumber. I suggest that you get rid of your entire thing and start over, and Obama bless your soul.
one love,
Steven Demaras
P.S. <3
Dear Tyler,
ReplyDeleteIf I were you I'd try to find a commercial with more subject matter so you can take more rhetoric out of it. The ESPN commercial was kind of short (about 14 seconds) Also, the commercial wasn't the best choice because I don't feel like it's really trying to convince the audience, it's more meant to be funny (kind of like our lives). Your thesis is well-said but it doesn't really convince me of anything, it's more like stating what's in the commercial
Love,
Steven
P.S. I can't wait to punch you while you're sleeping tonight
-S