Dear Class,

How are you? We are fine. Here is our assignment ;).

The “Jackie Moon” Budweiser commercial, endorsing Bud Light, uses description of their product to persuade customers to buy the product. The commercial also uses “pathos” or appeals to emotion. They use a familiar actor, Will Ferrell, who carries positive feelings and comfort in the audience. Ferrell tells jokes throughout the commercial which causes the audience to associate the beer product with laughter and having a good time. The commercial establishes an intimate connection with the audience, and a friendly relationship between product and customer.

The commercial “Fate”, featuring Ladainian Tomlinson and Troy Polamolu, endorses Nike and uses narration to get the point across that it is associated with hard work. The commercial shows LT and Polamolu growing up and taking their respective paths to greatness in the NFL. It shows clips of them working out, for example Polamolu running up stairs. The audience is intended to be instilled with a feeling of motivation to purchase the product and perhaps work as hard as the players in the commercial.

Love,

Tyler James Blaser

and

Steven Morton Demaras

PS. SEE YOU IN CLASS!!!!!!!