1. I looked at an advertisement for the American Red Cross encouraging Americans to donate blood. In the picture, there is a clear, plastic donation box like you would see in many local businesses asking for donations for various charities. In the transparent donation box, blood fills the box about halfway. The sign above the box says "MONEY ISN'T EVERYTHING. Save three lives without spending a cent."

2. The advertisement suggests that you can save lives without spending money, just a little time to give blood can save nearly three lives.

3. How does the blood impact the viewer's ideas about money? How will the viewer feel once they see this somewhat disturbing advertisement?

4. The advertisement makes Americans feel somewhat sympathetic toward those who are dying because of blood loss. It also makes the viewer think about how they can help, and the blood in the donation box stands out to the viewer so that their questions are answered.

5. I think that this advertisement is very interesting because it does not compel viewers to buy a product or give their money but instead it grabs their hearts and allows them to think that they can do something to save others' lives. This ad addresses many social and cultural issues as well because in today's very medical world, it is clear that citizens can still help each other.

6. The American Red Cross's blood advertisement makes viewers truly think about what they can give to save others. If they do not have sufficient funds, this ad makes it very simple in suggesting that all they have to do is give some of their blood in order to save lives.

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