Observation #2

1. The Save the Children commercial is a form of visual rhetoric. It uses narration to persuade people to donate money to the Save the Children foundation. Illustration is used by showing clips of impoverished children around the world. The use of description is portrayed through the details of how to donate to Save the Children, including donating online through the website or over the phone. The commercial uses pathos by making people feel sympathetic towards the children. The use of data and statistics helps make a rational argument by using logos.  The gunshot in the beginning of the advertisement creates an urgency of a donation, and makes the audience aware that these impoverished children need help. 

2. The Save the Children commercial appeals to one's pathos by using video clips of impoverished children all over the world. 

3. The Save the Children commercial causes one to be sympathetic towards impoverished children by using video clips and statistics.

4. The Save the Children commercial uses video clips and statistics about impoverished children to invoke sympathy within the watcher and inform them of the injustice going on all over the world. 

5. The Save the Children commercial uses heart wrenching images and appalling statistics of impoverished children to invoke sympathy within the watcher and to inform them about the on-going injustices occurring around the world.

6. The Save the Children commercial uses heart wrenching images and appalling statistics impoverished children in order to invoke sympathy within the audience and inform them about the severity of the epidemic prevalent throughout the world. 

http://www.youtube.com/watch?v=CKK7Cd24yB4