1) The commercial opens with a fact about tobacco companies. Then it questions that fact by comparing smoking to wife-beating as an alternative. Two women sing a cheerful song in front of a crowd, outside a tobacco company, about men beating their wives because they quit smoking. There are also several cheery female punching bags dancing behind them. As this is going on the surrounding crowd looks very confused and disturbed. At the end of the commercial the women giving the presentation realize that wife-beating as an alternative is a stupid idea, just like smoking. The tag-line to the ad is “The Sunny Side of Truth,” which is tongue-in-cheek humor saying that people don’t like to see the truth, but when it is sugar-coated, they realize how ridiculous bad things are, like smoking.
2) The commercial shows that smoking is bad.
3) How does it show this? Why is it bad?
4) The commercial tries to show that smoking is bad by presenting other negative alternatives in a positive light in order to show that alternatives are not better; in fact, they are ridiculous and, therefore, smoking is bad.
5) What is interesting about this observation? How does this relate to real life? How does it specify these alternatives?
6) The “Sunny Side of Truth” campaign illustrates that tobacco smoking is bad by comparing it positively to spousal abuse in order to show that alternatives to smoking are, in fact, just as ridiculous as the act itself and, therefore, people should not smoke.
http://www.thetruth.com/videos/
(video #5)
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I think that you did a great job choosing subject. The final thesis that you wrote did a good job summarizing the commercial and allowing your insight as to what the commercial meant. The commercial was well analyzed and I do not think that anyone would be able to dissagree with your interpretation. The thesis may be too long and would sound better if the very end was left off (...and, therefore, people should not smoke.)
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