Observation # 9

We chose to analyze Czech Republic's McDonald's website. The Czech Republic's website reflects the architecture that can be found there. The layout is very modern. It has many geometric shapes in the background and the icons used to click on are ovals. The website also has a bar feel to appeal to the adults in Czech Republic. The food is displayed on a wooden bar table and is more hearty. They offer the McCountry and McRoyal burgers which reflect the bar atmosphere.  The food offered in Czech Republic is also very different from the food offered in America.  Czech Republic McDonald's offers different kinds of cheeses such as swiss, american, and cheddar and several kinds of buns. Even making the typical hamburger different. The nutrition information is also different. The Big Mac is 495 calories in the Czech Republic where as in the United States it is 540 calories. Overall, the Czech Republic McDonald's website is different from other countries to reflect the preferences of those of the Czech Republic.

Alaina, Melanie, Bethani, Jordan, Benji, Julia