McDonalds Korea

The Korean McDonald's website has a very similar layout to most McDonalds in America. They offer the same types of food and have very similar menus. The website was animated too which could be a promotional ad to grab kids attention. Many of the things on the website are represented in American culture as well, showing how the McDonalds in Korea is so much like the ones in America.

Kristen, Neizel, Steven, Tyler, Sunny Lee

Observation # 9

We chose to analyze Czech Republic's McDonald's website. The Czech Republic's website reflects the architecture that can be found there. The layout is very modern. It has many geometric shapes in the background and the icons used to click on are ovals. The website also has a bar feel to appeal to the adults in Czech Republic. The food is displayed on a wooden bar table and is more hearty. They offer the McCountry and McRoyal burgers which reflect the bar atmosphere.  The food offered in Czech Republic is also very different from the food offered in America.  Czech Republic McDonald's offers different kinds of cheeses such as swiss, american, and cheddar and several kinds of buns. Even making the typical hamburger different. The nutrition information is also different. The Big Mac is 495 calories in the Czech Republic where as in the United States it is 540 calories. Overall, the Czech Republic McDonald's website is different from other countries to reflect the preferences of those of the Czech Republic.

Alaina, Melanie, Bethani, Jordan, Benji, Julia

McDonald's Ireland

We chose the site of McDonalds' in Ireland. You can see many ways American culture is implemented into their site. One way it is shown is that the entire site is in English. They also have their rendition of the dollar menu which is appropriately called the EuroSaver. They do similar prize winning techniques similar to our Monopoly game. Only with theirs instead of revealing board pieces you are revealing codes for a chance to see a free movie at the local theaters. And of course they have the ever famous coupons or gift certificates.

Mia, Rebecca, Frank

Guideline for Observation 9

Now you've read the requirements and examples for the Multimedia Project. It's time for you to think about what you are going to do in your project. In this observation, please write down your ideas by answering these questions:

1. What do you try to express and present through this project? What will be your argument? 

2. What is the form of your project? A video, a photo essay, a blog, a campaign, a Facebook, a PowerPoint?

3. What materials and software you will need?

This could be a group project. You can post this observation as a group. Make sure to note group members' names. It is due next Friday class time. And you will present this in Friday class (April 3rd). 

Guideline for Multimedia Project

English 103 Accelerated Composition

Guideline to Multimedia Project

Instructor: Jin Liu (junl@clemson.edu)

 

 Introduction:

This assignment requires students to develop an extended argument using multimodal composition strategies such as an op-ad, a photo-essay, a website, a Facebook, a MySpace, a video, a podcast, a mp3 file(s), a campaign, or other multimodal combination.  A written report detailing your project’s rationale and process should accompany the final product.  The report should be in MLA format and a minimum of 3000 words. The project will be showcased to the class the day it is due.

Due Dates:

1.     Multimedia assignment (STORYBOARD/OUTLINE) (Due on 4/13)                                                                                                      

2.     Multimedia assignment (FINAL DRAFT) (Due on 4/20)                                                                                                     

Description:

This project should a visual rhetoric by itself, conveying a clear message through verbal and visual languages. As the function of rhetoric differs—to inform, to convince, to please, to persuade or to entertain, your multimedia composition should serve one or more than one of the purposes. The topic could be about anything, social issues, pop culture, economy, history and politics and so on. You can make a short film, a digital remix, a website, a photo-essay, a song, a blog, a vlog, a Facebook, a MySpace, or a PowerPoint document. Whatever you choose, just make sure that the viewers, including your classmates and instructor, could get your message.

Beside, you will also write a report of at least 3000 words going along with the multimedia composition. The report is supposed to explain what you have done for the project, and which kind of message (s) you want to convey through it. Therefore, the report should include these parts:

1.     A project log:

When who did what, and what you’ve learned so far.

2.     Technology description:

Which software you have used, and what you’ve learned.

3.     Material description:

What images, music and other sources did you use?

Why did you choose to use them?

How did they help convey the message?

4.     Message description:

a.     What do you want to present through the film, the digital remix, the website, the blog, the vlog, the PowerPoint document, the photo-essay, or the song?

b.     Which visual and verbal elements have you used to present the theme?

c.     How do those elements work together to present what you want to present?

Evaluation Criteria:

The purpose of this project is to examine how well you can produce rhetoric works by using multimodal languages. Your multimodal composition should inform, convince, persuade, move or please certain audience of some clear message. During planning and producing process, you should pay close attention to the usage of three rhetorical appeals, the content, the structure, and the design. Your composition will be evaluated how effectively you have used these rhetorical techniques:

* Ethos: the credibility of the author is established through professional language, use of appropriate sources, and evidence of author’s perspective (within or in addition to the main multimodal documents)

* Pathos: the texts make appropriate emotional appeals that both engage the reader and provide insight into the chosen topic

* Logos: the texts present a clear and coherent central idea, supported with appropriate evidence and argumentative strategies

* Content and Structure: the choice of mode and media support the message in the texts and elements of multimedia are thoughtfully integrated into the project rather than as a gratuitous add-on

* Design: the choice of design principles (contrast, repetition, alignment, proximity) as well as rhetorical decisions (transitions, word choice, visual choice, music choice, stance) combine to make an attractive and effective presentation

Examples:

Videos:

The Atrocities of War

http://www.youtube.com/watch?v=pYdYDEFcaIY

A Tale of Vampires: http://www.youtube.com/watch?v=_vVVqXvvdxk 

 

The Girl Effect: http://www.youtube.com/watch?v=WIvmE4_KMNw

Go Vegetarian: http://www.youtube.com/watch?v=mN-kNOgFeMk

Roots ~ Where do flowers come from? 

http://www.youtube.com/watch?v=pYdYDEFcaIY

God of War – Epica: http://www.youtube.com/watch?v=e5XL4t1_60Y

 

She Is My Sin – Nightwish: http://www.youtube.com/watch?v=-2quEsIM8Sc

 

Harry Potter Parodies/Editing Spoofs: http://www.youtube.com/watch?v=xc-YtlWwLRQ

 

Photo Essays:

Africa/AIDS:

http://www.time.com/time/photogallery/0,29307,1857136,00.html

What the World Eats: http://www.time.com/time/photogallery/0,29307,1626519,00.html

 

Observation 7

I wear clothes that are comfortable. In the winter I wear mostly jeans and hoodies. In the summer I wear shorts and t-shirts. Occasionally I will wear a polo or nice shirt but this is mostly becuase my girlfriend likes me to. Although I dress for comfort, there are occasions that I will dreass nicely. At work I dress nicely and if I have a business opportunity I dress nicely. I do this in order to make a good impression on the people that I am dealing with. The way that I dress mostly defines me as a college kid. I am a procrastinator, and therefore usually don't do laundry until I absolutely have to. This sometimes leaves me wearing whatever it is that I have clean. I try not to worry too much about the way I look compared to other people to alleviate myself from the stress of meeting social standards.

Observation 7

My name is Tyler Blaser. I am a white male. I like to play sports so i wear a lot of athletic clothes for convenience. I also do not consider myself religious so I guess I don't wear a lot of religious stuff or whatever that is. I do not have any piercings or tattoos because I think that they would hurt. I also think I would look stupid if I had one. I do not wear any make up because I think that would be weird. I wear a lot of t-shirts and jeans which I feel comfortable in. I think that I was shaped by my parents to a certain extent because I am like my dad in that I do pretty much the same things that he probably did when he was my age. He wore shorter shorts than I did, which is different.

Tyler Blaser

Observation 7

Most of my appearance identifies with my gender. Most everything about my appearance identifies with femininity. I usually wear comfortable clothes to class and during the day and I tend to dress with more style if there is a special occasion. I usually dress conservatively but I try to dress as most college girls would. An identifying part of my appearance is pearls. Almost everyday, I wear pearl earrings. Both my grandmothers and my mother wear pearl earrings almost everyday so perhaps this is where I picked up this habit. I think pearls are an appropriate expression for me because they are sometimes thought of as a southern jewel and ladylike and I believe that I identify with both of these.

Dear Class,

The first thing people see when they look at me is that I'm a male. Being a male is great, but there are several stereotypes associated with it. For example, men are supposed to be tough, which means you can't be a "sissy" or cry all the time. This is hard for some men because they have to be sensitive with their girlfriends and what not, but around their friends they need to be tough and unfeeling. Being a male I also tend not to care about how I look. I don't want to be like a "pretty boy frat dude" and wear lacoste and all that garbage. Instead I try to dress like it seems like I don't care.
Being a boy affects my behavior as well. All my life my parents encouraged me to play sports and I associated it with manliness. Sports shape your life just as much as any other thing in someone's life in my opinion. Being a boy also means that a lot of people think you're inherently a scumbag. Especially in Clemson, people think that guys are huge creepers that just want to rape chicks. I don't like this stereotype because I feel that most guys, myself included, are pretty reasonable people who are caring and polite. However, heavy lies the crown. Males have an advantage in life,and though it may not be fair, it is nice for me in certain situations. My parents don't really worry about me and let me do my own thing, which is definitely cool. Having girlfriends I've seen how some parents are literally insane about protecting their daughters.

-Steven

OBSERVATION 7

I identify myself with two particular groups- I am Korean American and I am also a female. My parents made it a point to make sure my siblings and I know how to read and write Korean, as well as speak the language fluently. I am very obviously Asian and many people are able to identify me with just my race. I am also a female. I like nice clothes and boys and I fit into many insipid female stereotypes- like I enjoy shopping and dressing up and make up. I would rather be a girl than a boy because most boys aren't selective about their appearance, while girls put more effort into the way they look and present themselves to the public.

Observation 7

I can identify myself with several groups. I identify myself as a college student which also relates to my age group. I also identify myself as a Clemson student. I am in a female group and in a straight female group. I've moved a lot so I'm able to classify myself as being from the south, but also every other area I have lived in which would be Tennessee and Maryland. I'm part of a group as my floor in my dorm, but we also separate into groups and I am part of the more social group. I usually wear makeup which would identify myself with my female group. I also dress mostly feminine. I dress comfortably and represent Clemson through my dress often. The other times I dress I usually fashionable and what would be expected of a girl my age. My hair is long and pretty feminine.

Observation 7- Bethani

The first group that I can identify with is being a girl. I am caucasion and my family farms. I dont really know what class I identify with. I am straight and like boys. I am a Christian. I am a very laid back person, and like to be comfortable in whatever i chose to wear. I like wearing tshirts, preferrably Clemson or Strawberry Hill shirts (my family's farm). I love to wear makeup. Sometimes I wear alot, sometimes not much at all. Most of the time I wear my hair up, but mainly because i just dont feel like fixing it. I have my ears peirced and no tattoos. though, I really want to get a tattoo one day.

Observation 7

There are several groups that I am identified with. First and foremost would be that I am a female. The way I dress has a lot to do with my gender of course. I don't prefer the dressy clothes but I would rather be comfortable in flip flops, jeans, and a t-shirt. I wear makeup which is pretty much typical of the female gender group. I don't wear much makeup though because I like the more natural look. I have my ears pierced, but I don't like to wear very flashy jewelry. I am also associated with the occupation of college student as well as an afterschool counselor at the YMCA. Another category that I am identifed with is that I am a Christian which plays a big role in my life.

Observation 7

I identify myself with various social categories. The most obvious identity that I categorize with is my gender. My identity as a female certainly dictates how I dress. The clothing that I wear identifies myself as someone who appreciates my body as a female. Another identity that I belong with is my race, a Filipino, because my family originated from the Philippines and I was born there. I also identify myself as a student, which mainly dictates how I dress. A student has a busy day, so I usually limit my time when it comes to dressing for class. Therefore, during class, I tend to dress more casual and comfortable, but at the same time portray my femininity. I have both my ears pierced, which also shows my feminine side. Accessories also mark my body as a female, or even a student, especially with my watch when I know I have to be organized. My make up is very light and usually looks like I have nothing on at most times. This somewhat identifies me as a Filipino because my parents advocated little use of make up. My hair also identifies with my race because it contains of my natural hair color.

Observationn 7

I can definitely associate myself with several different groups.  First and foremost, I identify myself with my gender, being a female.  People judge differently based off of gender, whether it is how they dress or act.  With that being said, the clothing that i wear is what i feel comfortable in and like to wear.  I pick out what i want to wear based on what i like, but do keep in mind the latest trends in fashion; so i do also decide on what to buy and wear based sometimes on what's "in" or the "new" style.  I enjoy dressing up, however during the week my outfit usually is comprised of jeans, flip flops, and a t-shirt.  I have my ears pierced, which identifies me with the majority of the female population.  I also wear make-up, which identifies me with the female population. I identify myself with my occupation, since i am a college student.  Lastly, I identify myself with dance.  Many people identify themselves by what they do as a hobby, which in my case is dance.  It has been something I have done since I was young, and has placed me as a part of that group.

Observation #7

There are several social categories that I can identify myself with. First of all I identify myself with my gender, being a female. Society judges individuals based on gender, societal norms dictate how I dress and act in public, and what is considered acceptable. The way I dress reflects this social category. It is acceptable within in society for females to wear skirts in dresses, which I wear. Although I usually dress in more comfortable clothes such as jeans and flip flops. The clothing I wear isn't very expressive and is somewhat dictated by certain fashion trends. I wear simple jewelry which is not very expressive, and I have my ears pierced which identifies me with the female population. I identify myself with my occupation, being a college student, and my race, being caucasian. I affiliate myself with the Democratic Party which reflects my views on certain issues. Many people identify themselves by the sport they are involved in. In high school, I was involved in cheerleading, and I identified myself as a cheerleader.

Observation 7

I definitely associate myself with many different social categories. The obvious one of course that I affiliate myself with is the female college student. More complex groups I may identify with is that of the multi-racial category. I relate to that group because of my multi-racial backgroud of African-American, Dominican, Irish, and some Native American. I definitely consider myself as a Christian and that part relates to my religious preference. As for markings and piercings on my body I have three piercings in each ear and my belly button is pierced. All the piercings I have I have them because I like the way it looks not for any symbolic reasons or anything. I do where light make up because I think it's a great way to give definition and highlight facial features. I guess I could be considered a preppy dresser. I love fitting t-shirts and female polo shirts.

Observation 7

I identify myself with several different groups, but which group is more predominant depends on the situation. I identify myself differently at school than I do at home and differently than I do with my friends. I identify a lot with my religion because whether or not I am religious, the culture and tradition of it are part of who I am and how I was raised. My gender is also a huge part of who I am. It hugely impacts how I dress and act in life. I think I also identify with my generation. Generations in general have huge bonds because with time things change and only that age group will understand that period of time because only they experienced it.

I don't think the way I dress is too expressive. I like to be comfortable. I like to be presentable. I like to wear what I think looks good. Other than that I don't dress for anyone but myself. I guess that isn't entirely true, because if I'm being honest, I do have a certain someone in mind when I'm getting dressed. But on most occasions I don't care too much what I wear. I do my makeup based on what's in style and also, again, to be presentable. Nothing over the top, or to stand out too much. I do what I think looks good. I don't wear a lot of jewelry because I think it's annoying. And I got my piercings because I think they look good. Maybe also a little to stand out. With my piercings and black nail polish, I like the whole "relaxed, I don't care what anyone thinks" attitude about it. I try to be a hippie, everything is chill.

Observation 6

I am considering conducting a few different interviews to help support my paper. My main goal is to find out how DTCA affects the public, so I will ask the public how they feel about it. Since much of my paper will focus on DTCA of antidepressants, I will interview both depressed and non depressed people to see if DTCA affects them differently. Also, a big discussion concerning DTCA is how it affects the physician-patient relationship,. so I will interview both physicians and regular consumers to see how differently DTCA affects them. The answers of my interviews will determine whether or not they will be useful in my paper; it all depends how relevant they are to my hypothesis. But if they support my hypothesis, I think it will be a good source because it will serve as very real evidence.

Guideline of Observation 7

Due Monday class time.

Write a paragraph explaining what social categories you are used to identifying yourself with, such as gender, race, class, occupation, political stance, sexual orientation and religious believes and so on. Also analyze how you mark your body with signs of the identities, such as clothing, make up, hair style, piercing, tattoo and other things. 

Additionally, bring a piece of those signs to Monday class. For example, a shirt with your favorite band's image on it or some decorations with certain meanings. During Monday class, we will do class presentation on what social categories you belong to and how you make that visual argument by wearing certain signs.