Observation 10

this film uses visual rhetoric in order to appeal to the audience's senses. For example John is always shown in darkness becuase he is a murderer. He has an amazing sense which he hides from the world and also is a murderer, which he hides from the world. Being cast in darkness is a way to display the fact that he has all of these secrets. the movie also goes through a lot in order to make people understand what things smell like. We first recieve the clue that something smells good when John becomes obsessive with it, but these feelings are then strenghthened through visual rhetoric. bright pictures of attractive women as well as the tempting music allows the audience to interpret a smell though a form of visual rhetoric.